{"id":2262,"date":"2026-05-15T12:33:52","date_gmt":"2026-05-15T15:33:52","guid":{"rendered":"https:\/\/inpo.com.br\/?p=2262"},"modified":"2026-05-15T12:33:52","modified_gmt":"2026-05-15T15:33:52","slug":"crescimento-do-e-commerce-do-last-mile","status":"publish","type":"post","link":"https:\/\/inpo.com.br\/en\/blog\/crescimento-do-e-commerce-do-last-mile\/","title":{"rendered":"Crescimento do e-commerce aumenta desafios do last mile"},"content":{"rendered":"<p data-start=\"384\" data-end=\"677\">O <strong data-start=\"386\" data-end=\"415\">crescimento do e-commerce<\/strong> brasileiro continua acelerando a transforma\u00e7\u00e3o da log\u00edstica no pa\u00eds. Em 2020, o com\u00e9rcio eletr\u00f4nico registrava cerca de <strong data-start=\"536\" data-end=\"562\">300 milh\u00f5es de pedidos<\/strong>. J\u00e1 em 2025, esse volume chegou a aproximadamente <strong data-start=\"613\" data-end=\"628\">440 milh\u00f5es<\/strong>, representando um crescimento de 46% no per\u00edodo.<\/p>\n<p data-start=\"679\" data-end=\"799\">Al\u00e9m disso, as proje\u00e7\u00f5es para 2026 indicam nova expans\u00e3o, com expectativa de que os pedidos ultrapassem <strong data-start=\"783\" data-end=\"798\">450 milh\u00f5es<\/strong>.<\/p>\n<p data-start=\"801\" data-end=\"970\">\u00c0 primeira vista, os n\u00fameros refor\u00e7am o fortalecimento do com\u00e9rcio eletr\u00f4nico. No entanto, operacionalmente, o cen\u00e1rio tamb\u00e9m amplia a complexidade das entregas urbanas.<\/p>\n<h2 data-section-id=\"1pg99bd\" data-start=\"977\" data-end=\"1028\">O impacto log\u00edstico do crescimento do e-commerce<\/h2>\n<p data-start=\"1030\" data-end=\"1170\">O avan\u00e7o do com\u00e9rcio eletr\u00f4nico n\u00e3o significa apenas mais volume de vendas. Na pr\u00e1tica, ele altera toda a din\u00e2mica operacional das entregas.<\/p>\n<p data-start=\"1172\" data-end=\"1241\">Com o <strong data-start=\"1178\" data-end=\"1207\">crescimento do e-commerce<\/strong>, as opera\u00e7\u00f5es passam a lidar com:<\/p>\n<ul data-start=\"1243\" data-end=\"1377\">\n<li data-section-id=\"15lj3zv\" data-start=\"1243\" data-end=\"1276\">maior fragmenta\u00e7\u00e3o de pedidos<\/li>\n<li data-section-id=\"1p2p0zt\" data-start=\"1277\" data-end=\"1313\">aumento da densidade de entregas<\/li>\n<li data-section-id=\"12biw61\" data-start=\"1314\" data-end=\"1346\">menor valor m\u00e9dio por parada<\/li>\n<li data-section-id=\"t2jaxj\" data-start=\"1347\" data-end=\"1377\">maior press\u00e3o sobre prazos<\/li>\n<\/ul>\n<p data-start=\"1379\" data-end=\"1488\">Assim, a log\u00edstica precisa absorver um volume crescente de pedidos sem comprometer custo ou n\u00edvel de servi\u00e7o.<\/p>\n<h2 data-section-id=\"kqufig\" data-start=\"1495\" data-end=\"1536\">Last mile se torna ainda mais complexo<\/h2>\n<p data-start=\"1538\" data-end=\"1667\">No contexto urbano, o crescimento acelerado dos pedidos torna o last mile uma das etapas mais desafiadoras da opera\u00e7\u00e3o log\u00edstica.<\/p>\n<p data-start=\"1669\" data-end=\"1733\">Isso ocorre porque entregas urbanas j\u00e1 convivem diariamente com:<\/p>\n<ul data-start=\"1735\" data-end=\"1852\">\n<li data-section-id=\"m7h1s7\" data-start=\"1735\" data-end=\"1755\">tr\u00e2nsito intenso<\/li>\n<li data-section-id=\"7cb57y\" data-start=\"1756\" data-end=\"1784\">restri\u00e7\u00f5es de circula\u00e7\u00e3o<\/li>\n<li data-section-id=\"goegmy\" data-start=\"1785\" data-end=\"1817\">janelas de entrega reduzidas<\/li>\n<li data-section-id=\"1e9k3g8\" data-start=\"1818\" data-end=\"1852\">alta variabilidade operacional<\/li>\n<\/ul>\n<p data-start=\"1854\" data-end=\"1970\">Consequentemente, opera\u00e7\u00f5es menos estruturadas tendem a perder efici\u00eancia rapidamente \u00e0 medida que o volume aumenta.<\/p>\n<h2 data-section-id=\"1bsqeon\" data-start=\"1977\" data-end=\"2019\">Roteiriza\u00e7\u00e3o din\u00e2mica ganha import\u00e2ncia<\/h2>\n<p data-start=\"2021\" data-end=\"2100\">Diante desse cen\u00e1rio, a roteiriza\u00e7\u00e3o din\u00e2mica passa a ocupar papel estrat\u00e9gico.<\/p>\n<p data-start=\"2102\" data-end=\"2172\">Ao contr\u00e1rio de modelos est\u00e1ticos, ela permite adaptar rotas conforme:<\/p>\n<ul data-start=\"2174\" data-end=\"2280\">\n<li data-section-id=\"k5fm9t\" data-start=\"2174\" data-end=\"2195\">volume de pedidos<\/li>\n<li data-section-id=\"kd2etz\" data-start=\"2196\" data-end=\"2224\">localiza\u00e7\u00e3o das entregas<\/li>\n<li data-section-id=\"12tbp3u\" data-start=\"2225\" data-end=\"2251\">condi\u00e7\u00f5es operacionais<\/li>\n<li data-section-id=\"1jdivxe\" data-start=\"2252\" data-end=\"2280\">mudan\u00e7as no fluxo urbano<\/li>\n<\/ul>\n<p data-start=\"2282\" data-end=\"2443\">Portanto, empresas que utilizam intelig\u00eancia de roteiriza\u00e7\u00e3o conseguem absorver o <strong data-start=\"2364\" data-end=\"2393\">crescimento do e-commerce<\/strong> sem elevar proporcionalmente o custo por entrega.<\/p>\n<h2 data-section-id=\"15ygz27\" data-start=\"2450\" data-end=\"2497\">Escalar opera\u00e7\u00f5es exige efici\u00eancia log\u00edstica<\/h2>\n<p data-start=\"2499\" data-end=\"2612\">O principal desafio atual n\u00e3o est\u00e1 apenas em crescer. O foco passa a ser crescer mantendo efici\u00eancia operacional.<\/p>\n<p data-start=\"2614\" data-end=\"2668\">Nesse contexto, opera\u00e7\u00f5es mais estruturadas conseguem:<\/p>\n<ul data-start=\"2670\" data-end=\"2811\">\n<li data-section-id=\"131mhe4\" data-start=\"2670\" data-end=\"2705\">aumentar produtividade da frota<\/li>\n<li data-section-id=\"o3dqi3\" data-start=\"2706\" data-end=\"2746\">reduzir deslocamentos desnecess\u00e1rios<\/li>\n<li data-section-id=\"d22zl5\" data-start=\"2747\" data-end=\"2781\">melhorar ocupa\u00e7\u00e3o dos ve\u00edculos<\/li>\n<li data-section-id=\"19pfbog\" data-start=\"2782\" data-end=\"2811\">elevar o n\u00edvel de servi\u00e7o<\/li>\n<\/ul>\n<p data-start=\"2813\" data-end=\"2911\">Assim, efici\u00eancia log\u00edstica se torna uma condi\u00e7\u00e3o essencial para sustentar o avan\u00e7o do e-commerce.<\/p>\n<h2 data-section-id=\"tvbg4w\" data-start=\"2918\" data-end=\"2964\">Planejamento log\u00edstico se torna estrat\u00e9gico<\/h2>\n<p data-start=\"2966\" data-end=\"3063\">\u00c0 medida que o com\u00e9rcio eletr\u00f4nico evolui, decis\u00f5es log\u00edsticas deixam de ser apenas operacionais.<\/p>\n<p data-start=\"3065\" data-end=\"3084\">Hoje, fatores como:<\/p>\n<ul data-start=\"3086\" data-end=\"3187\">\n<li data-section-id=\"12bglht\" data-start=\"3086\" data-end=\"3113\">desenho da malha urbana<\/li>\n<li data-section-id=\"6nlgl3\" data-start=\"3114\" data-end=\"3140\">posicionamento de hubs<\/li>\n<li data-section-id=\"19imxa1\" data-start=\"3141\" data-end=\"3167\">consolida\u00e7\u00e3o de cargas<\/li>\n<li data-section-id=\"1qpbumz\" data-start=\"3168\" data-end=\"3187\">gest\u00e3o de rotas<\/li>\n<\/ul>\n<p data-start=\"3189\" data-end=\"3242\">impactam diretamente a competitividade das opera\u00e7\u00f5es.<\/p>\n<p data-start=\"3244\" data-end=\"3365\">Por isso, planejamento log\u00edstico passa a ser um elemento central para empresas que precisam crescer de forma sustent\u00e1vel.<\/p>\n<h2 data-section-id=\"h85oci\" data-start=\"3372\" data-end=\"3384\">Conclus\u00e3o<\/h2>\n<p data-start=\"3386\" data-end=\"3616\">O <strong data-start=\"3388\" data-end=\"3417\">crescimento do e-commerce<\/strong> continuar\u00e1 pressionando as opera\u00e7\u00f5es log\u00edsticas nos pr\u00f3ximos anos. Nesse cen\u00e1rio, o desafio n\u00e3o ser\u00e1 apenas atender mais pedidos, mas fazer isso com efici\u00eancia, previsibilidade e controle de custos.<\/p>\n<p data-start=\"3618\" data-end=\"3818\">Portanto, opera\u00e7\u00f5es que investirem em<a href=\"https:\/\/inpo.com.br\/en\/solucoes\/optmile\/\"> planejamento, roteiriza\u00e7\u00e3o din\u00e2mica e intelig\u00eancia log\u00edstica<\/a> estar\u00e3o mais preparadas para acompanhar a evolu\u00e7\u00e3o do mercado sem comprometer desempenho operacional.<\/p>\n<p data-start=\"3820\" data-end=\"3934\" data-is-last-node=\"\" data-is-only-node=\"\">Se sua opera\u00e7\u00e3o busca evoluir a efici\u00eancia log\u00edstica diante do avan\u00e7o do e-commerce, <a href=\"https:\/\/inpo.com.br\/en\/contato\/\"><strong data-start=\"3905\" data-end=\"3933\">entre em contato conosco<\/strong>.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O crescimento do e-commerce brasileiro continua acelerando a transforma\u00e7\u00e3o da log\u00edstica no pa\u00eds. Em 2020, o com\u00e9rcio eletr\u00f4nico registrava cerca de 300 milh\u00f5es de pedidos. J\u00e1 em 2025, esse volume chegou a aproximadamente 440 milh\u00f5es, representando um crescimento de 46% no per\u00edodo. Al\u00e9m disso, as proje\u00e7\u00f5es para 2026 indicam nova expans\u00e3o, com expectativa de que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2262","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crescimento do e-commerce aumenta desafios do last mile<\/title>\n<meta name=\"description\" content=\"O crescimento do e-commerce aumenta a fragmenta\u00e7\u00e3o das entregas e refor\u00e7a a import\u00e2ncia da efici\u00eancia log\u00edstica no last mile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inpo.com.br\/en\/blog\/crescimento-do-e-commerce-do-last-mile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crescimento do e-commerce aumenta desafios do last mile\" \/>\n<meta property=\"og:description\" content=\"O crescimento do e-commerce aumenta a fragmenta\u00e7\u00e3o das entregas e refor\u00e7a a import\u00e2ncia da efici\u00eancia log\u00edstica no last mile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inpo.com.br\/en\/blog\/crescimento-do-e-commerce-do-last-mile\/\" \/>\n<meta property=\"og:site_name\" content=\"INPO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/INPOeng\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-15T15:33:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inpo.com.br\/wp-content\/uploads\/2025\/03\/Logo-1200x675px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicolau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/\"},\"author\":{\"name\":\"Nicolau\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#\\\/schema\\\/person\\\/f374e09b3d5399505907df5ceb33020d\"},\"headline\":\"Crescimento do e-commerce aumenta desafios do last mile\",\"datePublished\":\"2026-05-15T15:33:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/\"},\"wordCount\":565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#organization\"},\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/\",\"url\":\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/\",\"name\":\"Crescimento do e-commerce aumenta desafios do last mile\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#website\"},\"datePublished\":\"2026-05-15T15:33:52+00:00\",\"description\":\"O crescimento do e-commerce aumenta a fragmenta\u00e7\u00e3o das entregas e refor\u00e7a a import\u00e2ncia da efici\u00eancia log\u00edstica no last mile.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/blog\\\/crescimento-do-e-commerce-do-last-mile\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/inpo.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crescimento do e-commerce aumenta desafios do last mile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#website\",\"url\":\"https:\\\/\\\/inpo.com.br\\\/\",\"name\":\"INPO\",\"description\":\"Otimiza\u00e7\u00e3o Log\u00edstica Sob Medida\",\"publisher\":{\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#organization\"},\"alternateName\":\"INPO - Intelig\u00eancia de Neg\u00f3cios e Pesquisa Operacional\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inpo.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#organization\",\"name\":\"INPO\",\"alternateName\":\"INPO - Intelig\u00eancia de Neg\u00f3cios e Pesquisa Operacional\",\"url\":\"https:\\\/\\\/inpo.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inpo.com.br\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Logo-696x696-1.png\",\"contentUrl\":\"https:\\\/\\\/inpo.com.br\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Logo-696x696-1.png\",\"width\":696,\"height\":696,\"caption\":\"INPO\"},\"image\":{\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/INPOeng\",\"https:\\\/\\\/www.instagram.com\\\/inpo.oficial\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@inpo-suporteadecisaosobmed4022\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/#\\\/schema\\\/person\\\/f374e09b3d5399505907df5ceb33020d\",\"name\":\"Nicolau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inpo.com.br\\\/wp-content\\\/litespeed\\\/avatar\\\/6da579762469d71232a2ed2f38329543.jpg?ver=1792637063\",\"url\":\"https:\\\/\\\/inpo.com.br\\\/wp-content\\\/litespeed\\\/avatar\\\/6da579762469d71232a2ed2f38329543.jpg?ver=1792637063\",\"contentUrl\":\"https:\\\/\\\/inpo.com.br\\\/wp-content\\\/litespeed\\\/avatar\\\/6da579762469d71232a2ed2f38329543.jpg?ver=1792637063\",\"caption\":\"Nicolau\"},\"url\":\"https:\\\/\\\/inpo.com.br\\\/en\\\/blog\\\/author\\\/inpodados\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crescimento do e-commerce aumenta desafios do last mile","description":"O crescimento do e-commerce aumenta a fragmenta\u00e7\u00e3o das entregas e refor\u00e7a a import\u00e2ncia da efici\u00eancia log\u00edstica no last mile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inpo.com.br\/en\/blog\/crescimento-do-e-commerce-do-last-mile\/","og_locale":"en_US","og_type":"article","og_title":"Crescimento do e-commerce aumenta desafios do last mile","og_description":"O crescimento do e-commerce aumenta a fragmenta\u00e7\u00e3o das entregas e refor\u00e7a a import\u00e2ncia da efici\u00eancia log\u00edstica no last mile.","og_url":"https:\/\/inpo.com.br\/en\/blog\/crescimento-do-e-commerce-do-last-mile\/","og_site_name":"INPO","article_publisher":"https:\/\/www.facebook.com\/INPOeng","article_published_time":"2026-05-15T15:33:52+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/inpo.com.br\/wp-content\/uploads\/2025\/03\/Logo-1200x675px.png","type":"image\/png"}],"author":"Nicolau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nicolau","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/#article","isPartOf":{"@id":"https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/"},"author":{"name":"Nicolau","@id":"https:\/\/inpo.com.br\/#\/schema\/person\/f374e09b3d5399505907df5ceb33020d"},"headline":"Crescimento do e-commerce aumenta desafios do last mile","datePublished":"2026-05-15T15:33:52+00:00","mainEntityOfPage":{"@id":"https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/"},"wordCount":565,"commentCount":0,"publisher":{"@id":"https:\/\/inpo.com.br\/#organization"},"articleSection":["E-commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/","url":"https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/","name":"Crescimento do e-commerce aumenta desafios do last mile","isPartOf":{"@id":"https:\/\/inpo.com.br\/#website"},"datePublished":"2026-05-15T15:33:52+00:00","description":"O crescimento do e-commerce aumenta a fragmenta\u00e7\u00e3o das entregas e refor\u00e7a a import\u00e2ncia da efici\u00eancia log\u00edstica no last mile.","breadcrumb":{"@id":"https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/inpo.com.br\/blog\/crescimento-do-e-commerce-do-last-mile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/inpo.com.br\/"},{"@type":"ListItem","position":2,"name":"Crescimento do e-commerce aumenta desafios do last mile"}]},{"@type":"WebSite","@id":"https:\/\/inpo.com.br\/#website","url":"https:\/\/inpo.com.br\/","name":"INPO","description":"Otimiza\u00e7\u00e3o Log\u00edstica Sob Medida","publisher":{"@id":"https:\/\/inpo.com.br\/#organization"},"alternateName":"INPO - Intelig\u00eancia de Neg\u00f3cios e Pesquisa Operacional","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inpo.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inpo.com.br\/#organization","name":"INPO","alternateName":"INPO - Intelig\u00eancia de Neg\u00f3cios e Pesquisa Operacional","url":"https:\/\/inpo.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inpo.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/inpo.com.br\/wp-content\/uploads\/2025\/03\/Logo-696x696-1.png","contentUrl":"https:\/\/inpo.com.br\/wp-content\/uploads\/2025\/03\/Logo-696x696-1.png","width":696,"height":696,"caption":"INPO"},"image":{"@id":"https:\/\/inpo.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/INPOeng","https:\/\/www.instagram.com\/inpo.oficial\/","https:\/\/www.youtube.com\/@inpo-suporteadecisaosobmed4022"]},{"@type":"Person","@id":"https:\/\/inpo.com.br\/#\/schema\/person\/f374e09b3d5399505907df5ceb33020d","name":"Nicolau","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inpo.com.br\/wp-content\/litespeed\/avatar\/6da579762469d71232a2ed2f38329543.jpg?ver=1792637063","url":"https:\/\/inpo.com.br\/wp-content\/litespeed\/avatar\/6da579762469d71232a2ed2f38329543.jpg?ver=1792637063","contentUrl":"https:\/\/inpo.com.br\/wp-content\/litespeed\/avatar\/6da579762469d71232a2ed2f38329543.jpg?ver=1792637063","caption":"Nicolau"},"url":"https:\/\/inpo.com.br\/en\/blog\/author\/inpodados\/"}]}},"_links":{"self":[{"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/posts\/2262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/comments?post=2262"}],"version-history":[{"count":2,"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/posts\/2262\/revisions"}],"predecessor-version":[{"id":2265,"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/posts\/2262\/revisions\/2265"}],"wp:attachment":[{"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/media?parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/categories?post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inpo.com.br\/en\/wp-json\/wp\/v2\/tags?post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}